{"id":3723,"date":"2025-08-14T17:02:32","date_gmt":"2025-08-14T15:02:32","guid":{"rendered":"https:\/\/www.farnlabs.de\/?p=3723"},"modified":"2025-08-15T14:06:13","modified_gmt":"2025-08-15T12:06:13","slug":"automatische-synchronisation-von-stellenangeboten-auf-deiner-website-ohne-manuelle-arbeit-so-funktionierts","status":"publish","type":"post","link":"https:\/\/www.farnlabs.de\/en\/blog\/automatische-synchronisation-von-stellenangeboten-auf-deiner-website-ohne-manuelle-arbeit-so-funktionierts","title":{"rendered":"Automatic synchronisation of job offers on your website without manual work \u2013 here's how it works!"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Automatic synchronisation of job offers on your website without manual work \u2013 here's how it works!<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">In times of a shortage of skilled workers and a highly competitive job market, you, as an employer, might ask yourself:&nbsp;<strong>How can I generate more suitable applications for my company?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often, the problem isn't a lack of suitable candidates \u2013 but rather the way job advertisements are worded, published and perceived.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, you'll receive concrete tips and strategies to optimise your recruitment processes and significantly increase the number of applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Write a target audience-appropriate job advertisement&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The job advertisement is the first point of contact with potential applicants \u2013 and therefore crucial for the success of your recruitment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The important things are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>Clear, structured texts with concrete information on the role and requirements<\/li>\n\n\n\n<li>A motivational speech with real added value for your target audience<\/li>\n\n\n\n<li>The renunciation of jargon and internal fantasy titles such as \u201eMarketing Hero\u201c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Put yourself in the applicants' shoes and ask yourself the following questions:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>What awaits me?<\/li>\n\n\n\n<li>What are the company's requirements for me?<\/li>\n\n\n\n<li>What do I get out of it?<\/li>\n\n\n\n<li>Am I missing any information that I can't get from the advert?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Optimise your job advertisements for SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines and job portals such as Indeed, StepStone or LinkedIn are nowadays the first port of call for job seekers. That's why your job advertisements should be optimised for search engines (SEO-compliant).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to find good keywords<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>Use standardised job titles such as \u201eAccountant\u201c<\/li>\n\n\n\n<li>Use job portals to identify frequently used terms in similar job advertisements<\/li>\n\n\n\n<li>The Google Keyword Planner or Google Suggest can also provide you with new input.<\/li>\n\n\n\n<li>Insert the job title into the ad title, the URL and the first paragraph<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Just a quick reminder:<\/strong> Subheadings, bullet points, and paragraphs provide more structure and clarity in the text \u2013 this not only makes the advertisement look more professional, but also strengthens trust in the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Attract More Applicants \u2013 With Compelling Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's not just what you publish, but also how you present yourself as an employer that is crucial. A compelling career page should be designed to appeal to applicants both professionally and emotionally \u2013 while appearing authentic and approachable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here we come to the core content of a compelling careers page:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><\/strong><strong>Company culture and values<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>To set out clearly what your working day looks like, what values are important to you, and how you work together. The team spirit should be at the forefront \u2013 emphasise that you are not just colleagues, but a well-rehearsed team.<\/li>\n\n\n\n<li>Reports of joint projects and team events.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><\/strong><strong>Transparent and attractive benefits:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applicants are increasingly paying attention to the added value an employer offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of benefits that can leave a positive impression:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>Clear development opportunities and internal promotion options<\/li>\n\n\n\n<li>Training and further education opportunities<\/li>\n\n\n\n<li>Additional holiday days or special leave for special occasions<\/li>\n\n\n\n<li>Flexible working hours or the option to work remotely (if desired)<\/li>\n\n\n\n<li>Regular team events and company outings<\/li>\n\n\n\n<li>Reimbursement of the Deutschland-Ticket costs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ask yourself the question here: <\/strong><strong>What would appeal to me and convince me?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perhaps you could also place special emphasis on a particular USP (Unique Selling Proposition) that the competition doesn't offer?<\/strong> These can include special technologies, innovative working models, and special further training opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Publish job advertisements on your website \u2013 with Easy Job Sync<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A particularly effective approach for more applications is the automated publication of your job offers on your own website \u2013 search engine friendly, visually matching your company's corporate design and without manual maintenance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use our Easy Job Sync plugin for this, for example!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is Easy Job Sync?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Job Sync is a powerful WordPress plugin that automatically synchronises your job postings from systems such as <strong>Coveto<\/strong>, <strong>Softgarden<\/strong> or <strong>HR4U<\/strong> integrates onto your careers page. It connects your HR system directly to your website \u2013 entirely effort-free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your advantages at a glance:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Easy integration: <strong>You don't need to change anything on your website, just install the plugin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Automatic publishing of your jobs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Higher traffic and more applications \u2013 without external tools<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Uniform, CI-compliant design <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 SEO-optimised display for better discoverability<br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Powerful search and filtering functions for applicants<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Easy Job Sync, you make job searching as easy and targeted as possible for interested parties. The plugin offers:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        Filing cabinet&nbsp;<strong>Filter options<\/strong>: by category, location, working time model, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        \u2699\ufe0f&nbsp;<strong>Flexible search filters<\/strong>You can use all fields that are maintained in the HR system for the search \u2013 for example \u201eFederal State\u201c, \u201eWork Experience\u201c or individual free text fields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        \ud83d\udccd&nbsp;<strong>Nearby search<\/strong>Look for jobs nearby by entering your postcode and a search radius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        \ud83c\udfaf&nbsp;<strong>Flexible extension<\/strong>Custom fields can also be easily integrated<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        \ud83d\udd0d&nbsp;<strong>Full-text search<\/strong>Browse the entire job advertisement for relevant terms<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Additional benefit<\/strong>&nbsp;Easy Job Sync is causing <strong>no running costs<\/strong>. You only pay once \u2013 including lifetime updates and support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Bonus tip: Matching \u2013 who *doesn't* suit you?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's not only important to reach out to suitable talent, but also to openly state which candidates would not be a good fit for the company.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This offers clarity for both sides, avoids unsuitable applications, and increases the quality of applications. <strong><\/strong><strong>For example, if you\u2019re looking for candidates who can speak English fluently, you should make it clear that inadequate English skills are a deal-breaker!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Here\u2019s how to attract more applicants who are a good fit for your company!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You won't get more relevant applications by chance \u2013 but through a targeted combination of well-thought-out content, search engine visibility and the right toolset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you should bear in mind:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-lightgrey-background-color has-background\">\n<li>Use clear, SEO-friendly job titles that users would actually search for<\/li>\n\n\n\n<li>Publish your job adverts automatically on your website<\/li>\n\n\n\n<li>Make it easier for applicants to search with appropriate filtering options<\/li>\n\n\n\n<li>Strengthen your brand with a compelling careers page<\/li>\n\n\n\n<li>Use tools like <strong>Easy Job Sync<\/strong>, to save time, automate processes, and increase your visibility at the same time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to improve your recruitment process?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then test Easy Job Sync and convince yourself of its ease of use and professional results!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.farnlabs.de\/en\/easy-job-sync\/\">Here's where to find the plugin<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Automatische Synchronisation von Stellenangeboten auf deiner Website ohne manuelle Arbeit \u2013 so funktioniert\u2019s! In Zeiten des Fachkr\u00e4ftemangels und eines stark umk\u00e4mpften Arbeitsmarkts stellst du dir als Arbeitgeber vielleicht die Frage:&nbsp;Wie gelingt es mir, mehr passende Bewerbungen f\u00fcr mein Unternehmen zu generieren?&nbsp; H\u00e4ufig liegt das Problem nicht am Mangel geeigneter Kandidat:innen \u2013 sondern an der Art [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,1],"tags":[],"class_list":["post-3723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easy-job-sync","category-unkategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/posts\/3723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/comments?post=3723"}],"version-history":[{"count":10,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/posts\/3723\/revisions"}],"predecessor-version":[{"id":3797,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/posts\/3723\/revisions\/3797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/media\/3787"}],"wp:attachment":[{"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/media?parent=3723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/categories?post=3723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farnlabs.de\/en\/wp-json\/wp\/v2\/tags?post=3723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}